The case study I thought was a great project and taught me lots about how companies run their businesses and make smart marketing decisions to beat out their competitors. One group that really stood out to me was the Nike group. Nike is a huge company with lots of marketing going on in their company. They have a main competitor and they are Adidas. To keep up with Adidas they must come up with new style shoes, shirts, hats, pants and anything else they make to get people to buy new stuff.
As the group told to us they are a huge company with huge sales. Nike, in order to compete, come out with new things all the time so people will buy their new stuff. Nike does better than Adidas with much more sales but they can't let their guard down. Nike has to continue marketing in order to keep their business strong and make more money.
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